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#authenticliving - Why we need Hipster Barbie

Instagram has turned into a platform that spews out the same visual story every day: People are having #adventures while walking to their hairdressers, #exploringeverything that lies within the safe radius of their home town. But let's be honest here: Indiana Jones would not have found the Ark of the Covenant, if the definition of adventure would have meant taking a snapshot of your latte at the local Starbucks.

The inflationary use of this plastic lifestyle imaginary that claims to be authentic and adventurous has led a wedding photographer from Portland to create online the account of 'Socality Barbie'. The artist wants to remain anonymous to keep the focus on her art, but in speaking of her motivation Wired quotes the artist as saying: “People were all taking the same pictures in the same places and using the same captions. I couldn’t tell any of their pictures apart so I thought, ‘What better way to make my point than with a mass-produced doll?'”

Scrolling through Socality Barbie's account, it's easy to see the appeal to its growing followers: There are shots of Barbie standing with tussled hair on the beach and drinking coffee in front of an impressive mountain landscape, using captions like ""Humble enough to know I'm not better than anybody wise enough to know that I'm different from the rest".

Socality Barbie's account is a pitch perfect satire of everyday Instagram accounts portraying spontaneity and creativity, when in fact these shots are staged productions where make-up and motifs play an important role in collecting the admiration and validation of their followers.